What Is Salesforce Marketing Cloud...??? What Is Salesforce Einstein AI...???
Salesforce Marketing Cloud?
Salesforce Marketing Cloud, it is being known as Exact Target, assists digital marketers to deliver the right message to the potential audience at optimal timings. Search Customer Experiences defines that Salesforce Marketing Cloud as ‘a customer relationship management (CRM) platform for marketers that which allows them to create and manage marketing relationships and campaigns with customers.
Salesforce CRM can be segregated into different clouds and modules that aid and assist with different business areas including but not limited to sales, marketing, customer acquisition, service, and more.Salesforce Marketing Cloud is a kind of platform that offers
marketers a rich set of tools that are specifically designed and curated to effectively interact and manage your brands’ interaction with the current and potential customers.
Highlights which offered by cloud :
- Create and engage in a two-way conversation with the customers (current and potential)
- Collect, connect, and analyze known and unknown customer profiles for a birdseye, consolidated
- view of your target market Measure, optimize, and report the market performance of your product and services across various channels
- Extended support for Salesforce Einstein AI.
About Salesforce Einstein AI?
Salesforce Einstein AI is a smart artificial intelligence suite comprising best-in-class, modern analytics, and tools, to visualize, arrange, and present the information regarding all your sales activities within the Salesforce environment.Just like all other modules of the Salesforce cloud CRM interface, Salesforce Einstein offers several modules targeting different areas of your business.
Salesforce Marketing Cloud Einstein enables the marketers to assess and analyze customer data in real-time through advanced technologies such as:
- Predictive Scoring
- Predictive Audiences
Products in the Salesforce Marketing Cloud?
- Audience Studio
- Email Studio
- Mobile Studio
- Data Studio
- Interaction Studio
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