What Is Salesforce CRM And Cloud Computing ... ???

What Is CRM ... ???

 Agile CRM system is the process  to bridge the gap between business processes and managing customer expectations. CRM can be  defined as a set of processes to manage the company’s interaction with clients and sales prospects. This Process involves technology that enables organize, automate, and synchronize sales, marketing, customer service and technical support. The goal of  organization is usually to create a strong bond between the organization and its clients.

 

 There are three main aspects involved in CRM :

 1)Retaining

 2)Acquire

 3)Extend

 

Reason For Using CRM ... ???

 Companies always had data which consists of around who is buying and who is selling. Couple of decades back, we always had the customer data which is written in a diary or stored in a spreadsheet but the drawback was that the data was not reused to get further insights about customers. The focus was not on customer relationship management, rather they had bigger concerns in their supply chains and logistics which were more critical to business.

 CRM helps resolve individual customer problems at a micro level. From an organizational point of view, CRM contributes to high revenues by reducing the maintenance cost and time.

 

 Benefits of CRM Salesforce are:

1. Flawless exchange of information across all customer channels.
2. Consistent user experience across all touch points.
3. Real time access to all customer information to enable quick decision making.

Two types of CRM systems:

• On-premise/Traditional System (Siebel)
• On-demand/Cloud-based System (SFDC)

What Is Cloud Computing ... ???

It is nothing but internet-based computing, where you would be using a network of remote servers hosted on the internet to store manage and process data rather than local server or a personal computer.

Benefits of cloud computing are:

• Multi-tenant
• Pay per use
• Scalable

We have following types of cloud :

• Scalable
• Marketing Cloud